“Once we had the final
selects of our people images, we then shot the objects to match. This
was done using the image of the person as an overlay in Capture One.
Having that image as an overlay while we photographed the objects
allowed us to get the perfect angle, perspective and light that in the
end result would match the person seamlessly,” says Armstrong. All this planning made the shoot smooth from start to finish.
Photographer: Adrian Armstrong www.adrianarmstrongphoto.com
Campaign: Ford Liftgate
Agency: Y&R Toronto
Art Director: Mike Lo Nam
Writer: Abeer Verma
Creative Director: Jonathan Smith
Chief Creative Officer: Israel Diaz
Producer: Mario Pariselli
Production/Photographer’s Agent: Fuze Reps
Retoucher: Adrian Armstrong