© Joan Garrigosa

There is a forest of ideas stemming from an award-winning commercial photography and post-production studio based in Barcelona, where the minds of Joan Garrigosa and Alex Torrens combine to bring fantasy to reality. The greatest contribution to creating this campaign was Garrigosa Studios’ immediate access to both photographer and retoucher which helped speed up the process. Producer, Núria Barniol, and the rest of the team at Garrigosa Studios, say that they take a very methodical approach towards all their work. “Photo shoots are always prepared and calculated by taking into consideration the technical items to work on in CGI.

© Joan Garrigosa

We always have the photographer and the postproduction team working together in the session to make sure the textures, brightness, shadows and reflections all mix together well in the final retouched image,” Barniol says, echoing her workmate’s thoughts. Having all this talent on board meant that their workflow was almost seamless as the campaign moved from camera to computer to final image.

Photographer: Joan Garrigosa www.garrigosastudio.com
Agency: Cline Davis & Mann, New York
Campaign: Xifaxan 550 – “Out of the Woods”
Client: Salix Pharmaceuticals
Production Company: Primero Segunda
Executive Producer: Trish Mckeon
Creative Director: Debra Polkes
Art Director: Peter Jesse
Copywriter: Melissa Weiss
US Agent: Marie Anne Aizac (Velvet Artists)
Post-production & CGI: Alex Torrens