Next Gallery

Chicken Pox by Troy Goodall

Hunter Freeman - Binge reading 1 of 6

Hunter Freeman - Binge reading

Hunter Freeman is no stranger to large and complex photo shoots. As the photographer behind campaigns for companies like Apple, Toyota, GE, and Yahoo, the California-based advertising specialist has had his fair share of adverse shooting conditions, but in a campaign for Texture app, explosions, floods, grizzly bears and freezing temperatures were just some of the challenges he faced. “My input was more about how to maximize the impact of the idea, what would add to the concentration of – and the frustration with – the person binge-reading,” says Freeman.

Hunter Freeman - Binge reading 2 of 6

Hunter Freeman - Binge reading

Working with the concept of ‘binge-reading’ – that feeling you get when immersed in a plethora of magazines on a Sunday morning – the idea for Freeman’s Texture photo shoot was to convey the extreme scenarios that could possibly unfold around a preoccupied bookworm – an exploding fireworks truck, a sea of belongings in a flooded bathroom, or a campsite overrun by large carnivores.

Working with a team of thorough location scouts and creative digital retouchers, Freeman was able to bring these scenes to life in a campaign that speaks of his signature humour while filling the frame with complete chaos.

Hunter Freeman - Binge reading 3 of 6

Hunter Freeman - Binge reading

Photographer: Hunter Freeman
www.hunterfreeman.com
Client: Texture
Agency: Hub Strategy and Communication, San Francisco
Creative Director: Peter Judd
Producers: Scott Davis (Fire & Bathtub), Connie Conway (Bear)
Stylists: Courtney Walch (Fire & Bathtub), Glen Hall (Bear)