Olympus Imaging finalises sale and launches as new company

The sale of the Olympus camera brand has been agreed, with 95% of the Olympus Imaging Division transfered to holding company OJ Holdings, Ltd. owned by Japan Industrial Partners (JIP) from January 2021.

For existing Olympus users, the move means that from the beginning of next year, all existing Olympus cameras, and any new products like the OM-D E-M10 Mark IV and 100-400mm f/5-6.3 lens will be sold and serviced by new entity OM Digital Solutions Corporation.

For Olympus owners there is some reassurance with the sale, as the Japanese company will retain a 5% stake in the new corporation – however, according to a press release from Olympus UK, the Olympus brand name will only remain for a 'certain period' - which suggests the iconic Olympus brand could eventually be dropped from future products.

"The new company name, OM Digital Solutions Corporation, will honor the inspiring legacy of Yoshihisa Maitani and Olympus Maitani cameras. The New Imaging Company will continue with our existing brands, such as OM-D, PEN and ZUIKO, and will utilize the Olympus brand for a certain period," the statement says.

According to a press release, the new business will involve "the manufacture and sale of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, IC recorders, and other audio products".

You can see the full press release below.

Olympus Agreed on Transfer of Imaging Business with JIP

Tokyo, September 30, 2020 – Olympus Corporation (“Olympus”) today concluded a definitive agreement with Japan Industrial Partners Inc. (“JIP”) regarding the transfer of the Olympus Imaging business. Under the agreement, Olympus will transfer its Imaging business to a newly established wholly-owned subsidiary of Olympus (the "New Imaging Company"), through an absorption-type split. This is to be followed by transferring 95% of the shares of the New Imaging Company on January 1, 2021, to OJ Holdings, Ltd., a special purpose company established by JIP.

Olympus began the manufacture and sale of cameras using the Zuiko lens in 1936 and became one of the world’s leading camera makers. Olympus was among the first companies to make small, lightweight compact cameras with professional quality, such as the award-winning Olympus ‘OM’ and ‘Pen’ series. Driven by the desire to make people's lives more fulfilling around the world, the company applied innovative technology and unique product development to distinguish itself in a highly competitive industry.

In recent years, however, the market has shrunk rapidly due to the evolution of smartphones, leading to a significant downturn for the digital camera market globally. Despite taking various steps to improve its cost structure and efficiency, Olympus’ Imaging business recorded operating losses for three consecutive fiscal years up to March 2020.

Under such circumstances, Olympus concluded that, by carving-out the Imaging business and operating the business under JIP, its business structure would become more compact, efficient, and agile, and it is the most appropriate way to realize self-sustainable and continuous growth. With a loyal following and long history of innovative products, the New Imaging Company would be committed to building on Olympus’ accumulated expertise and to continue providing customers with innovative, high quality cameras under the new business structure.

“I would like to express my heartfelt gratitude to all our customers for their patronage and support of Olympus products, and for their passion devoted to photography. I have the utmost confidence that this transfer is the correct step forward in sustaining the value of our products and services,” said Yasuo Takeuchi, President and CEO of Olympus Corporation.

“At the same time, I am certain that this opportunity is the best choice for our long-time patrons, new customers and photography enthusiasts. Under the new company, the development, manufacturing, sales and service functions will continue tight collaboration to introduce new products that will satisfy customers,” Takeuchi added.

The agreement applies to Olympus’ global Imaging business, which includes all R&D and manufacturing facilities currently dedicated to its Imaging business. The New Imaging Company will continue to provide high-quality, highly reliable products. Built on a solid foundation, including the Zuiko and OM brands, which are grounded in optics and digital imaging technologies cultivated by Olympus over many years, the New Imaging Company will be appropriately positioned to further pursue new developments.

Head of sales and marketing, R&D and designing departments for imaging products will be relocated to the headquarters of the New Imaging Company in Hachioji, Tokyo. Production will continue at the location in Dong Nai province, Vietnam, where imaging products are currently manufactured. The New Imaging Company will continue to provide customer support for the imaging products which have been manufactured and sold by Olympus.

Following the transfer of the Imaging business, Olympus will concentrate on Medical and Scientific Solutions, in our ongoing efforts toward making people's lives healthier, safer and more fulfilling.

Information on the New Imaging Company is as follows.

• Company name: OM Digital Solutions Corporation

• Location: Hachioji, Tokyo

• Representative Director: Shigemi Sugimoto

• Business operations: Operations involving the manufacture and sale of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, IC recorders, and other audio products

• Capital: Not fixed

For the details about the company split and the transfer of shares, please refer our corporate disclosure “Signing of Definitive Agreement for Divestiture of Imaging Business.” (https://www.olympus-global.com/news/ir/2020/)

Article first published at australianphotography.com