Fujifilm bringing Experience Centre to Melbourne

Fujifilm is bringing its House of Photography to Melbourne for the first time, with an interactive pop-up at Chadstone Shopping Centre from Tuesday 3 March to Sunday 22 March 2026.

Located on the lower ground level in front of David Jones, the space invites visitors to explore and trial Fujifilm’s imaging ecosystem.

The pop-up is set to showcase the full Fujifilm X and GFX Series camera range, Fujinon XF and GF lenses, and instax devices, and will also feature a dedicated print bar, interactive play tables and a film simulation wall.

In addition, a one-day ‘Shoot Your Style’ event will run on Saturday 14 March, led by local fashion photographer Danielle Castano. You can book and find out more about it here.

Shaun Mah, General Manager – Electronic Imaging & Optical Devices Divisions at FUJIFILM Australia, said the success of the Sydney House of Photography highlighted the value of a dedicated physical space for creators, and that Melbourne’s vibrant creative community made it the natural next destination.

“Whether you’re shooting, creating, printing, or just looking for a new perspective, this space is for you, covering everything from content taking to content making,” he said.

The Experience Centre will be located on the LG Level, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone VIC, and runs from Tuesday 3 March to Sunday 22 March.