Our industry has an abundance of talented up-and-coming photographers.
But talent, on its own, is rarely enough in the highly competitive world of professional photography.
It's a long and sometimes daunting journey from emerging photographer to successful professional, and the path can be fraught with potential obstacles.
The question is, how do you turn your talent and your passion for photography, into a rewarding and successful career?
In this unique half-day event, a select group of Australia's most respected photographers share their wisdom and experience, their successes and failures, and explain how to stand out and flourish in a crowded and competitive marketplace.
How to stand out in the crowd - strategies to effectively market to your target audience.
Dan O'Day puts everything he has into everything he does, simply because he doesn't know how to do it any other way. Since going full time with his wedding business in 2009, O'Day is in great demand shooting weddings all around the world.
Why a signature style is crucial to your business success.
Peter Coulson has worked commercially as a photographer for over 15 years. His work has been published on covers and in editorials in magazines worldwide, as well as winning multiple prestigious awards including AIPP Australian Photographer of the Year, and AIPP Fashion Photographer of the Year three times.
Pricing for profit. How to thrive in a saturated marketplace.
Kelly Brown is an award-winning photographer who specialises in newborn and baby portraiture. She is a former winner winner of the AIPP Australian Creative Photographer of the Year and a Gold medal winner in the Portrait category of the World Photographic Cup.
Social media: How to build a loyal following, and what to do with it once you have it.
After working as a tradesman for eight years, in 2015 William Patino put down the tools in order to pursue a career in photography. And his career has certainly taken off. He hosts photography workshops and partners with local and international clients on destination marketing campaigns and commercial projects. Some of his clients include Apple, Samsung, Tourism Australia, Destination Canada, Tourism New Zealand, Flight Centre, and Tourism Tasmania. His success with social media has been nothing short of impressive with over 152,000 Instagram and 273,000 Google+ followers.
Panel discussion: So you wanna be a pro? Survival strategies for emerging photographers.
Sally Brownbill stands at the forefront of the Australian photographic industry. A trained commercial photographer, she is now one of Australia's most highly respected photographic intermediaries. A sought-after judge, lecturer and keynote speaker, Sally has developed a professional reputation in Australia and overseas as the authoritative voice on folio construction, career development and editing images for exhibition and web. A mentor to students and an inspiration to contemporaries, she is continually developing the professional standing of photographers. Sally is recognised as championing the Sally Brownbill Award throughout various institutions across the nation and is owner of thebrownbilleffect.com, an Australian based online creative resource.
Canadian documentary photographer and multimedia journalist David Maurice Smith’s work focuses on exploring the issues facing marginalized communities. His editorial clients include Rolling Stone, The New York Times, The Washington Post, Mother Jones, The Wall Street Journal and The Guardian and he also works regularly for NGO's and non-profit organisations. He is also a member of the Oculi Photographic Collective and is currently based in Sydney, Australia.
David’s work has been recognized in the International Photography Awards, The American Photography Awards and by the Walkley Foundation. His images have been exhibited at the International Centre for Photography (NYC), The Museum of the City of New York, The State Library of New South Wales and as a part of PHOTOVILLE (NYC), The Contact Photography Festival, The Delhi Photo Festival and The American Photography Symposium.
Sean Izzard has over 25 years experience in the photographic industry and is known for both for his artistic vision and talent for story telling. Izzard is co-founder of The POOL COLLECTIVE and has worked with leading agencies for global clients such as Qantas, Canon, Samsung, NAB, and Vodafone. His personal projects are just as important to him, inspiring new ideas and approaches to his commercial work. This creative approach has translated into numerous awards nationally and internationally.
How to stand out in the crowd - strategies to effectively market to your target audience. Dan O'Day puts everything he has into everything he does, simply because he doesn't know how to do it any other way. Since going full time with his wedding business in 2009, O'Day is in great demand shooting weddings all around the world.
Emerging Photographers' Masterclass topics
How to stand out in the crowd
Harnessing social media to make the most of your follower base and see a return on investment
How to get your first big break, and what to do with it