Jim's takes to the skies with new photography offering
In a world dominated by brand names and franchises, the latest move by national franchise group, Jim’s, to launch a brand new division, Jim’s Photography and Drones, is not entirely surprising, and may leave some to wonder why it’s taken them so long. And given that they already cover no fewer than 21 different services, the move to photography was bound to happpen.
This new division is the brainchild of experienced photographers, Mark Hill and Matteo Rizzi. The two are inviting expressions of interest as they intend to “establish the most trusted national photographic services brand in Australia”. It’s their belief that the venture has particularly promising prospects given the strength of the Jim's brand as well as an increasing demand for photographic and drone services.
“Jim’s Photography and Drones will offer the convenience, reliability and professionalism associated with other Jim’s divisions and could, in a very short space of time, be recognised as the only national photography brand in the country,” Rizzi says.
The pair believe that roughly two thirds of the franchisees are expected to be women. “Female professional photographers now outnumber men 3:2 and as such, we anticipate 60% of Jim's Photography and Drones franchisees will be women,” Hill explained.
The use of drones, especially smart drones, has also increased dramatically in recent times. Jim’s will offer drone services for air sampling, agriculture, mining, mapping, 3D modelling, surveying, building inspections, and many other applications. A CASA (Civil Aviation Safety Authority) operator’s licence is a requirement for any serious drone photographer considering commercial work.
There will also be a strong focus on the domestic market covering weddings and portraits, and all franchisees will be required to join the Australian Institute of Professional Photography (AIPP). In order to become a franchisee, an independent committee will assess all applicants on the strength of their photographic portfolio, business acumen and people skills.
To find out more, visit www.jimsphoto.net